I’m Adam Horton, founder of Hortons — the first network of self-employed estate agents in the UK. We’re still growing across the country, using AI to help agents deliver better, more personal service. I comment on the housing market and speak about entrepreneurship, estate agency, and AI.
I comment on the housing market, policy, the new homes market, and overall market activity: what’s driving prices, regional differences, buyer and seller psychology, and the structural issues the industry keeps talking about but rarely solves. The commentary comes from running a national network of agents on the ground.
I was one of the first people in the UK to build a genuine self-employed brokerage model: independent agents running their own businesses under one brand and platform. Now I’m working on the next stage.
Building Hortons involved early setbacks, raising investment, and scaling a national network of independent agents. Most businesses blend in. The ones that grow usually don’t.
Housing market activity and commentary. Policy. The new homes market. What’s really driving prices and activity. Regional differences. Buyer and seller psychology. The structural issues the industry keeps talking about but rarely solves.
Why the self-employed model continues to gain ground. How AI changes the agency business without removing the human relationship. What high-performing agents and platforms actually do differently.
Starting young. The failures that mattered. Building culture and customer experience when you don’t have traditional control. Why standing out and doing things differently is one of the few reliable ways to attract attention and grow.
Adam Horton is a property specialist and the founder of Hortons. He pioneered the self-employed brokerage model in UK estate agency and now works on AI-supported agency businesses. He comments on the housing market (as seen on ITV, BBC, The Negotiator and Business Live) and speaks about entrepreneurship, failure, customer experience, and standing out by doing things differently.
Adam Horton started in property at 17. He founded Hortons and became one of the first people in the UK to build a genuine self-employed brokerage model: independent agents running their own businesses under a shared brand and platform. The network now covers more than 40 territories.
Before Hortons he worked as an estate agent, as National Sales Manager at a national law firm, and founded IwantTickets and Pipeline Music. He appears in the media talking about the housing market, policy and new homes, works on the next generation of AI-driven agencies, and speaks about the practical realities of entrepreneurship: starting young, failing, building better customer experiences, and the advantage of doing things differently enough to attract attention.